| 论医药卫生期刊广告审查的内容及原则 |
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| 引用本文： | 李季秋.论医药卫生期刊广告审查的内容及原则[J].编辑学报,2009,21(6):524-525. |
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| 作者姓名： | 李季秋 |
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| 作者单位： | 中华医学会杂志社,100710,北京 |
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| 摘 要： | 医药卫生期刊广告具有特殊性,关乎人民健康和生命安全,具有法规要求严格、科学性和真实性要求高、专业性强、目标读者针对性强等特点.其审查内容视其产品不同而要求各异.编辑在审查中应坚持依法原则、科学原则、真实原则、安全有效原则和社会效益优先的原则.
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| 关 键 词： | 医药卫生期刊 广告审查 医疗广告 |
| 收稿时间： | 2006/11/10 0:00:00 |
| 修稿时间： | 2006/11/10 0:00:00 |
Contents and principles of censoring advertisements in medical journals |
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| LI Jiqiu.Contents and principles of censoring advertisements in medical journals[J].Acta Editologica,2009,21(6):524-525. |
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| Authors: | LI Jiqiu |
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| Institution: | Publishing House of Chinese Medical Association,100710,Beijing,China |
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| Abstract: | The advertisements in medical journals are special. It must obey the strict regulations, and be scientifically and target readers orientated. The contents of censoring depend on the advertisement objectives. During the censoring we must insist on the related laws, scientific and authentic principles, as well as the social effects preference. |
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