| 市场营销理念下技术类期刊的编辑行为 |
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| 引用本文： | 姚悦.市场营销理念下技术类期刊的编辑行为[J].编辑学报,2008,20(6):475-477. |
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| 作者姓名： | 姚悦 |
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| 作者单位： | 汽车电器杂志社,410100,长沙 |
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| 摘 要： | 围绕"技术类科技期刊编辑行为本身就是一种市场行为"的中心议题,以<汽车电器>杂志为分析对象,探讨"如何有效地将市场营销理念融入编辑日常工作之中"的具体方法,并阐述其可预见的潜在风险.
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| 关 键 词： | 科技期刊 市场营销 编辑行为 核心竞争力 社会效益 经济效益 |
| 收稿时间： | 2008/3/21 0:00:00 |
| 修稿时间： | 2008/3/21 0:00:00 |
Editing behavior of technological periodicals in idea of marketing |
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| YAO Yue.Editing behavior of technological periodicals in idea of marketing[J].Acta Editologica,2008,20(6):475-477. |
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| Authors: | YAO Yue |
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| Institution: | YAO Yue Auto Electric Parts Magazine Agency,410100,Changsha,China |
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| Abstract: | The editing behavior of technological periodicals is a kind of marketing behavior. Centering on this basis, the author discusses the material methods to blend the marketing idea into editing routines effectively, taking the periodical Auto Electric Parts as an object for analysis. Its predictable latent risk is also presented. |
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| Keywords: | technological periodical marketing editing behavior kernel competitiveness social benefit economic benefit |
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