| 高校学报的差异化战略 |
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| 引用本文： | 何莉,李德俊.高校学报的差异化战略[J].编辑学报,2010,22(4):294-296. |
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| 作者姓名： | 何莉 李德俊 |
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| 作者单位： | 《安徽工业大学学报(自然科学版)》编辑部,243002,安徽马鞍山;《安徽工业大学学报(自然科学版)》编辑部,243002,安徽马鞍山 |
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| 基金项目： | 中国高校自然科学学报研究会基金项目 |
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| 摘 要： | 针对目前高校学报存在的同质化现象,引入企业竞争战略理论--差异化战略,提出高校学报实施差异化战略的思想.高校学报实施差异化战略的主要步骤是,结合本校的学科优势合理定位,设计完善差异化,最终形成核心竞争力.
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| 关 键 词： | 高校学报 同质化 差异化 |
| 收稿时间： | 2009/12/25 0:00:00 |
| 修稿时间： | 2009/12/25 0:00:00 |
Differentiation competitive strategy for university journals |
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| HE Li and LI Dejun.Differentiation competitive strategy for university journals[J].Acta Editologica,2010,22(4):294-296. |
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| Authors: | HE Li and LI Dejun |
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| Institution: | HE Li,LI DejunAnhui University of Technology,243002,Ma'anshan,Anhui,China |
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| Abstract: | Aiming at the homogenization performances of university journals,the differentiation competitive strategy is introduced,which is one of the corporate competitive strategy theories.The idea on university journals differentiation strategy is proposed.The main tasks of the strategy implementation are that the positioning is reasonable,the differences are designed,the differences are improved,and finally the core competitiveness is formed. |
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| Keywords: | university journal homogenization differentiation |
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