| 医药卫生期刊广告发布的质量控制 |
| |
| 引用本文： | 李季秋.医药卫生期刊广告发布的质量控制[J].编辑学报,2010,22(3):245-247. |
| |
| 作者姓名： | 李季秋 |
| |
| 作者单位： | 中华医学会杂志社,100710,北京 |
| |
| 摘 要： | 医药卫生期刊广告是广告主以医学专业期刊为媒介传播医学广告信息的重要途径.广告发布的质量关系到患者健康和生命安全,其广告发布质量控制的措施为:注重客观真实,维护良好信誉;强化法律意识,加强广告管理;实施严格的审核制度,严格履行广告审核程序;选择有实力和形象好的广告客户,发布合适的产品广告信息;提高广告设计水平,丰富广告信息量内涵和艺术效果.
|
| 关 键 词： | 医药卫生期刊 广告 质量控制 |
| 收稿时间： | 2009/11/16 0:00:00 |
| 修稿时间： | 2009/11/16 0:00:00 |
Quality control of advertisements in medical journals |
| |
| LI Jiqiu.Quality control of advertisements in medical journals[J].Acta Editologica,2010,22(3):245-247. |
| |
| Authors: | LI Jiqiu |
| |
| Institution: | LI Jiqiu Publishing House of Chinese Medical Association,100710,Beijing,China |
| |
| Abstract: | Medical journals are the important media to publish the medical advertisements.The advertisement quality is related to the patients' health and safety of life,therefore the quality control is quite important.The specific measures are: describing or portraying realistically;maintenance the good reputation;enhancing the legal awareness;improving the management of advertisements;carrying out the strict auditing and procedure;choosing the powerful clients;publishing the proper products' information;strengthenin... |
| |
| Keywords: | medical journal advertisement quality control |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
| 点击此处可从《编辑学报》浏览原始摘要信息 |
| 点击此处可从《编辑学报》下载免费的PDF全文 |
|
