| 《器官移植》杂志App与微信公众平台的融合应用实践 |
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| 引用本文： | 朱佩玲,邬加佳,吴秋玲.《器官移植》杂志App与微信公众平台的融合应用实践[J].编辑学报,2016,28(3):277-278. |
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| 作者姓名： | 朱佩玲 邬加佳 吴秋玲 |
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| 作者单位： | 中山大学附属第三医院期刊中心,《器官移植》编辑部,510630,广州;中山大学附属第三医院期刊中心,《器官移植》编辑部,510630,广州;中山大学附属第三医院期刊中心,《器官移植》编辑部,510630,广州 |
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| 基金项目： | 广东省科技期刊计划项目(2015A030302032) |
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| 摘 要： | 新媒体时代移动互联网的优势越来越明显,医学期刊也要做相应的改变:只有在新媒体应用中不断探索与创新,才能跟上时代的步伐。文章以《器官移植》的手机应用软件(App)与微信融合作为期刊宣传途径之一为例,介绍两者融合的内在发展逻辑与实施要点。
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| 关 键 词： | 医学期刊 微信公众平台 手机应用软件 |
| 收稿时间： | 2015/10/8 0:00:00 |
| 修稿时间： | 2015/10/8 0:00:00 |
Application of mobile phone applications (App) and WeChat public platform in the Journal of Organ Transplantation |
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| ZHU Peiling,WU Jiajia and WU Qiuling.Application of mobile phone applications (App) and WeChat public platform in the Journal of Organ Transplantation[J].Acta Editologica,2016,28(3):277-278. |
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| Authors: | ZHU Peiling WU Jiajia and WU Qiuling |
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| Institution: | Editorial Office of the Journal of Organ Transplantation, Center for Journal Publishing of the Third Affiliated Hospital, Sun Yat-sen University, 510630, Guangzhou, China,Editorial Office of the Journal of Organ Transplantation, Center for Journal Publishing of the Third Affiliated Hospital, Sun Yat-sen University, 510630, Guangzhou, China and Editorial Office of the Journal of Organ Transplantation, Center for Journal Publishing of the Third Affiliated Hospital, Sun Yat-sen University, 510630, Guangzhou, China |
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| Abstract: | Mobile internet in the era of new media presents more and more obvious advantages, and medical journals should make changes accordingly. Continuous innovation and exploration should be conducted in the application of new media, so as to keep pace with the times. In this paper, a case of integrating App and WeChat of the Journal of Organ Transplantation as one of the ways of journal publicity is studied, so as to introduce the key points of internal development logic and implementation of their integration. |
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| Keywords: | medical journal WeChat public platform mobile phone applications |
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