| 论农业学术期刊的品牌建设 |
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| 引用本文： | 徐红梅.论农业学术期刊的品牌建设[J].编辑学报,2005,17(6):444-446. |
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| 作者姓名： | 徐红梅 |
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| 作者单位： | 北京农学院学报编辑部,102206,北京 |
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| 摘 要： | 随着加入WTO,我国农业学术期刊面临着非常严峻的竞争形势.农业学术期刊要在激烈的全球化市场竞争中立于不败之地,就必须走创立品牌之路.探讨农业学术期刊如何实施品牌战略,提出了主要对策:明确期刊品牌的定位,全面提高农业学术期刊质量,重塑营销渠道,畅通进入国际权威检索系统的途径.
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| 关 键 词： | 农业学术期刊 品牌建设 期刊全面质量 |
| 收稿时间： | 2005-05-19 |
| 修稿时间： | 2005-06-27 |
Way to brand strategy of learned journal of agricultural academic journals |
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| Xu Hongmei.Way to brand strategy of learned journal of agricultural academic journals[J].Acta Editologica,2005,17(6):444-446. |
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| Authors: | Xu Hongmei |
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| Institution: | Editorial Department of Journal of Beijing Agricultural College, 102206, Beijing |
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| Abstract: | With China's entry into WTO,acadmic journal of domestic agricultural colleges and universities are confronted with severe competition.In order to succeed in the competitive world markets,acadmic journal of domestic agricultural colleges and universities should set up their own brands.The writer investigates how could the acadmic journal carry out brand strategy so that they can be internationalized,and at the same time puts forward some key countermeasures.The writers suggests that acadmic journal should carry out diversity strategy,make clear the orientation of periodicals,improve the overall quality of the journals and rebuild new marketing channels,and then unblock the way into the international authoritative research system. |
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| Keywords: | agriculture academic journal brand strategy overall quality of journals |
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