| 科技期刊广告的经营策略 |
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| 引用本文： | 胡如进,顾志玲.科技期刊广告的经营策略[J].编辑学报,2004,16(3):202-203. |
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| 作者姓名： | 胡如进 顾志玲 |
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| 作者单位： | 建筑材料工业技术情报研究所水泥编辑部,100024,北京 |
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| 摘 要： | 从4个方面阐述科技期刊的广告经营策略:做好期刊的定位;通过提高期刊质量,加强宣传,从而提高期刊的发行量;严格广告审查,提高广告的可信度;制定合理的价格规定、通过计算机辅助管理等,提高服务质量和工作效率.
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| 关 键 词： | 科技期刊 广告 经营策略 科技期刊 期刊广告 经营策略 journals advertisement strategies 工作效率 提高服务质量 计算机辅助管理 价格 可信度 发行量 加强宣传 期刊质量 定位 阐述 |
| 修稿时间： | 2003年10月28日 |
Business strategies of advertisement in sci-tech journals |
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| Hu Rujin,Gu Zhiling First- author's address Editorial.Business strategies of advertisement in sci-tech journals[J].Acta Editologica,2004,16(3):202-203. |
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| Authors: | Hu Rujin Gu Zhiling First- author's address Editorial |
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| Institution: | Hu Rujin,Gu Zhiling First- author's address Editorial Department of Cement,the Institute of Technical Information for Building Materials Industry of China,100024,Beijing,China |
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| Abstract: | The business strategies of advertisement in sci-tech journals are elaborated by four sides. Firstly, the journal should be put in proper perspective; secondly, the quality and publicity of journal should be improved to increase its circulation; thirdly, the advertisement should be strictly examined to ensure its reliability; lastly, making a reasonable price rule and using computer-aided management to improve service quality and work efficiency. By means of the strategies mentioned above, we realize the virtuous cycle. |
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| Keywords: | sci-tech journal advertisement business strategy |
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