| 医学期刊广告经营原则与策略 |
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| 引用本文： | 周志新,方红玲,徐刚珍,董建军,盛丽娜,刘雪立.医学期刊广告经营原则与策略[J].编辑学报,2005,17(5):367-368. |
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| 作者姓名： | 周志新 方红玲 徐刚珍 董建军 盛丽娜 刘雪立 |
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| 作者单位： | 新乡医学院期刊社眼科新进展编辑部 453003河南新乡
(周志新，方红玲，徐刚珍，董建军，盛丽娜)，新乡医学院期刊社眼科新进展编辑部 453003河南新乡(刘雪立) |
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| 摘 要： | 医学专业期刊作为一种特殊媒体,应调整办刊思路,积极主动地开展广告经营活动.探讨医学期刊广告经营的原则与策略.
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| 关 键 词： | 医学期刊 广告经营 原则与策略 |
| 收稿时间： | 2005-04-11 |
| 修稿时间： | 2005-05-16 |
Principle and strategy in managing advertisement of medical periodicals |
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| Zhou Zhixin, Fang Hongling, Xu Gangzhen, Dong Jianjun, Sheng Lina, Liu Xueli.Principle and strategy in managing advertisement of medical periodicals[J].Acta Editologica,2005,17(5):367-368. |
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| Authors: | Zhou Zhixin Fang Hongling Xu Gangzhen Dong Jianjun Sheng Lina Liu Xueli |
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| Abstract: | As a kind of special media,medical periodical publishers should regulate the thoughts of promoting periodicals and develop the management of advertisement actively.This paper aims to discuss the principle and strategy in managing advertisement of medical periodicals. |
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| Keywords: | medical periodical advertisement principle and strategy |
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