| 广告在科技期刊竞争中的作用 |
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| 引用本文： | 赵红雁.广告在科技期刊竞争中的作用[J].编辑学报,2004,16(1):62-63. |
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| 作者姓名： | 赵红雁 |
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| 作者单位： | 石油化工编辑部,100013,北京 |
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| 摘 要： | 当前科技期刊间的竞争越来越激烈,科技期刊能否生存和发展,广告在其竞争中所起的作用不容忽视.科技期刊的生存与发展,已由原来单一依靠发行量,转变为以广告收入为主的新的经营模式.
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| 关 键 词： | 科技期刊 竞争 广告 创新 |
| 修稿时间： | 2003年1月20日 |
Role of advertisements in enhancing the competitive power of domestic sci-tech Periodicals |
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| Zhao Hongyan Editorial.Role of advertisements in enhancing the competitive power of domestic sci-tech Periodicals[J].Acta Editologica,2004,16(1):62-63. |
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| Authors: | Zhao Hongyan Editorial |
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| Institution: | Zhao Hongyan Editorial Department of Petrochemical Technology,100013,Beijing,China |
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| Abstract: | The advertisements play a more and more important role in the survival and development of sci tech periodicals, under the fierce competition circumstance. The survival and development of sci tech periodicals have been shifted from only relying on the distribution number to mainly relying on the income of advertisements. |
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| Keywords: | sci tech periodical competition advertisement innovation |
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