| 论科技期刊营销渠道的建设 |
| |
| 引用本文： | 汪晓,夏黎明,汪玲,杨岷,石鹤.论科技期刊营销渠道的建设[J].编辑学报,2008,20(5):384-386. |
| |
| 作者姓名： | 汪晓 夏黎明 汪玲 杨岷 石鹤 |
| |
| 作者单位： | 华中科技大学附属同济医院《放射学实践》编辑部,430030,武汉 |
| |
| 摘 要： | 分析目前科技期刊渠道营销中存在的问题.认为:要想在渠道竞争中保持优势,就要在原有渠道的基础上有所创新;现代渠道改革创新的重心在于服务,利用并发展不同的新环境和新技术,是科技期刊渠道创新的主题.
|
| 关 键 词： | 科技期刊 营销 营销渠道 |
| 收稿时间： | 2008/3/17 0:00:00 |
| 修稿时间： | 2008/3/17 0:00:00 |
Marketing channel establishment for sci-tech periodicals |
| |
| WANG Xiao,XIA Liming,WANG Ling,YANG Min and SHI He.Marketing channel establishment for sci-tech periodicals[J].Acta Editologica,2008,20(5):384-386. |
| |
| Authors: | WANG Xiao XIA Liming WANG Ling YANG Min and SHI He |
| |
| Institution: | WANG Xiao,XIA Liming,WANG Ling,YANG Min,SHI He Editorial Department of Radiologic Practice,Tongji Hospital,Tongji Medical College,Huazhong University of Science , Technology,430030,Wuhan,China |
| |
| Abstract: | This paper analyzes the problems in the marketing channel of the sci-tech periodicals.It holds that the renovation is a must for those who want to win the competition.The reform of the modern channel should be stressed on the service,and the theme of periodicals' channel renovation is to utilize and develop the new environment and new technology. |
| |
| Keywords: | sci-tech periodical marketing marketing channel |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
| 点击此处可从《编辑学报》浏览原始摘要信息 |
| 点击此处可从《编辑学报》下载免费的PDF全文 |
|
