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传统期刊提供光盘版增值服务的实践
引用本文:李静,魏均民,何膺远,金昕,房玉新,韩丹,游苏宁.传统期刊提供光盘版增值服务的实践[J].编辑学报,2010,22(2):149-150.
作者姓名:李静  魏均民  何膺远  金昕  房玉新  韩丹  游苏宁
作者单位:《中华耳鼻咽喉头颈外科杂志》编辑部,100710,北京
摘    要:为了适应数字化期刊发展的趋势,《中华耳鼻咽喉头颈外科杂志》从1999年起随每年的最后1期向订阅全年杂志的读者免费赠送年度光盘。年度光盘内容包括全年期刊、手术录像、检索软件和论文汇编4大部分。手术录像是其中一大亮点,具有内容系统、视听结合、形象直观等特点,并有一定的教学和指导意义。通过向全年订户免费赠送光盘的增值服务,达到了进一步满足读者需求、稳定发行量的目的,深受广大读者的好评。这种做法非常值得实践。

关 键 词:医学期刊  光盘版  增值服务  
收稿时间:2009/11/7 0:00:00
修稿时间:2009/11/7 0:00:00

Value added service of traditional periodicals
LI Jing,WEI Junmin,HE Yingyuan,JIN Xin,FANG Yuxin,HAN Dan and YOU Suning.Value added service of traditional periodicals[J].Acta Editologica,2010,22(2):149-150.
Authors:LI Jing  WEI Junmin  HE Yingyuan  JIN Xin  FANG Yuxin  HAN Dan and YOU Suning
Institution:Editorial Department of Chinese Journal of Otorhinolaryngology, Head and Neck Surgery, Chinese Medical Association, 100710,Beijing,China,Editorial Department of Chinese Journal of Otorhinolaryngology, Head and Neck Surgery, Chinese Medical Association, 100710,Beijing,China,Editorial Department of Chinese Journal of Otorhinolaryngology, Head and Neck Surgery, Chinese Medical Association, 100710,Beijing,China,Editorial Department of Chinese Journal of Otorhinolaryngology, Head and Neck Surgery, Chinese Medical Association, 100710,Beijing,China,Editorial Department of Chinese Journal of Otorhinolaryngology, Head and Neck Surgery, Chinese Medical Association, 100710,Beijing,China,Editorial Department of Chinese Journal of Otorhinolaryngology, Head and Neck Surgery, Chinese Medical Association, 100710,Beijing,China and Editorial Department of Chinese Journal of Otorhinolaryngology, Head and Neck Surgery, Chinese Medical Association, 100710,Beijing,China
Abstract:To meet the trend of journal digitalization,Chinese Journal of Otorhinolarnygology Head and Neck Surgery began to publish VCD or DVD-ROM from 1999.VCD or DVD-ROM include four parts:articles throughout the year,surgery video,retrieval software and conference series.Surgery video is the most important part of these which has systemic content,visual effect and educational function.VCD or DVD-ROM provides value added service to the readers.This service has brought the readers' loyalty to the journal and can be ...
Keywords:medical journal  CD ROM  value added service  
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