| 技术类期刊经营广告业务问题探讨 |
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| 引用本文： | 王爽英.技术类期刊经营广告业务问题探讨[J].编辑学报,2011,23(1):15-16. |
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| 作者姓名： | 王爽英 |
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| 作者单位： | 湖南师范大学商学院,410081,长沙 |
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| 摘 要： | 分析技术类期刊经营广告业务的现状和存在的问题。认为应明确广告定位,细分目标市场,制订合理的广告定价,综合运用各种促销手段等市场营销策略。提出了技术类期刊经营广告业务应注意的几个问题。
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| 关 键 词： | 技术类期刊 广告 经营策略 |
| 收稿时间： | 2010/7/21 0:00:00 |
| 修稿时间： | 2010/7/21 0:00:00 |
Discussions on advertising business of technological periodicals |
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| WANG Shuangying.Discussions on advertising business of technological periodicals[J].Acta Editologica,2011,23(1):15-16. |
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| Authors: | WANG Shuangying |
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| Institution: | WANG Shuangying Commercial College of Hunan Normal University,410081,Changsha,China |
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| Abstract: | Based on the analyses of the current advertising situation and existing problems,this paper puts forward some marketing strategies,such as clear advertisement positioning,target markets classifying,reasonable advertisement pricing,comprehensive applying of various promotion means.Some issues that should be paid attention to technical journals' advertising business are discussed. |
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| Keywords: | technological periodical advertisement business strategy |
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