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抓行业热点创特色专栏增强综合性期刊的竞争力 ——谈《中国实用内科杂志》的《规范抗栓专栏》的策划
引用本文:张建军,任延刚.抓行业热点创特色专栏增强综合性期刊的竞争力 ——谈《中国实用内科杂志》的《规范抗栓专栏》的策划[J].编辑学报,2015,27(1):83-84.
作者姓名:张建军  任延刚
作者单位:《中国实用内科杂志》编辑部,110001,沈阳
摘    要:以《中国实用内科杂志》策划《规范抗栓专栏》为例,强调:科技期刊要关注行业内的热点问题,体现期刊的社会责任;结合期刊自身特点,创立新栏目,在提升期刊水平、吸引读者的同时,用学术带动营销,实现多方共赢.

关 键 词:科技期刊  期刊经营  营销策略
收稿时间:2014/6/10 0:00:00
修稿时间:2014/6/10 0:00:00

Pay attention to hotspots of related fields and establish new columns based on the characteristics of the journals themselves
ZHANG Jianjun and REN Yangang.Pay attention to hotspots of related fields and establish new columns based on the characteristics of the journals themselves[J].Acta Editologica,2015,27(1):83-84.
Authors:ZHANG Jianjun and REN Yangang
Institution:ZHANG Jianjun;REN Yangang;Editorial Board of Chinese Journal of Practical Internal Medicine;
Abstract:Taking the example of a special column designed by Chinese Journal of Practical Internal Medicine, this paper emphasizes that scientific journals should pay attention to the hotspots of related fields, show the social responsibilities of journals, and try to establish new columns based on the characteristics of the journals themselves. While improving the quality of the journals and attracting readers, we should also promote marketing of the journals by academic contents and try to obtain a win-win result between multiple parties.
Keywords:sci-tech journals  management of sci-tech periodicals  marketing strategy  event marketing
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