Communicating With Bank Stakeholders During Recession: Why It's Important,Who Is Doing It,and How to Stay in the Loop |
| |
| Authors: | Lindsay Dillingham |
| |
| Institution: | University of Kentucky , Lexington , Kentucky , USA |
| |
| Abstract: | This study explores the attitudes and actions of bank managers toward communication spending during recession. Results of this study indicate that organizational leaders cut communication spending early during recession and also erroneously rely on the bank's financials to mitigate irrational customer withdrawals. This research is used to illustrate the need for public librarians to meet the needs of bank stakeholders when their institution ceases to communicate during crises, for academic librarians to educate students in undergraduate and graduate programs regarding heightened information needs during recession, and for corporate librarians to understand a potential avenue for competitive advantage during recession. |
| |
| Keywords: | crisis risk bank public academic corporate recession manager organizational stakeholder financial |
|
|
