Self-efficacy,information-processing strategies,and acquisition of health knowledge |
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| Authors: | Ven-hwei Lo Ran Wei Herng Su |
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| Institution: | 1. School of Journalism and Communication , Chinese University of Hong Kong , Hong Kong loven@cuhk.edu.hk;3. School of Journalism and Mass Communication , University of South Carolina , Columbia , SC , USA;4. Department of Journalism , National Chengchi University , Taipei , Taiwan |
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| Abstract: | Informed by the Cognitive Mediation Model of media learning, this study explores how self-efficacy and information-processing strategies jointly impact the learning of health knowledge. Using survey data (N=1409), the study examines the roles that self-efficacy, motivation of media use, news attention, and elaboration play in acquiring knowledge about swine flu during the 2009 global pandemic crisis. Results support the hypothesized relationships among self-efficacy, motivation, attention to and elaboration of swine flu news, and knowledge about the flu. Implications of the findings to advance the research in mediated cognitive learning are discussed. |
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| Keywords: | knowledge self-efficacy information-processing strategies motivation attention elaboration |
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