Advertising and the homogenization of cultures: Perspectives from ASEAN |
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| Authors: | Katherine T Frith |
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| Institution: | Associate Professor, School of Communication and Information , Nanyang Technological University , Singapore |
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| Abstract: | Over the past few decades, ASEAN countries have been constructing coherent national identities by establishing national ideologies based on a unified set of cultural values. International advertising presents a challenge to these nation‐building projects because it tends to act as a global cultural homogenizing force. In efforts to temper the cultural impact of international advertising, ASEAN governments have responded by regulating the cultural content of advertising. This paper examines the cultural regulation of advertising in three ASEAN nations, Singapore, Malaysia, and Vietnam. These nations offer interesting contrasts; while they share a certain geographic proximity, they differ in language, culture, religion, economic systems, and political ideology, and each has unique methods for protecting local cultures through the regulation of advertising. |
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| Keywords: | Political Culture Media's Role in Society Public Opinion Evaluation of Government Education Hong Kong |
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