| 加强执行力提升媒体竞争力 |
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| 引用本文： | 王永芬.加强执行力提升媒体竞争力[J].新闻界,2009(2):112-113,126. |
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| 作者姓名： | 王永芬 |
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| 作者单位： | 西南政法大学新闻传播学院,重庆,401120 |
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| 摘 要： | 执行力是把战略目标转化为现实的能力.媒体只有提高执行力,才能真正提高竞争力.媒体要提高执行力,改变执行力低下的现实状况,就应在战略为先、速度为重、细节制胜和制度保障等方面下功夫.
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| 关 键 词： | 媒介 执行力 竞争力 |
On Enhancing Media Competitive abilities with the Executive Power |
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| WangYongfen.On Enhancing Media Competitive abilities with the Executive Power[J].Press Circles,2009(2):112-113,126. |
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| Authors: | WangYongfen |
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| Institution: | College of Journalism and Communication;Southwest University of Political Science and Low;Chongqing 401120 |
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| Abstract: | The Executive Power is the abilityto transform the strategic goals into reality.Only by enhancing the Executive Power of the media,can the media really improve their competitive abilities.To enhance the Executive Power and to change the actual situation of the ineffectiveness of the Executive Power,the media should put the strategy first,pay attention to the effectiveness,take consideration into specific things,and be safeguarded by the institutional efforts. |
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| Keywords: | the media the executive Power the competitive abilities |
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