| 智能广告初论 |
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| 引用本文： | 易龙.智能广告初论[J].新闻界,2008(4):170-172. |
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| 作者姓名： | 易龙 |
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| 作者单位： | 东北农业大学成栋学院,哈尔滨,150030 |
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| 摘 要： | 智能广告是以Web3．0为平台，以人工智能等技术为支撑的一系列新兴广告形态，其主要特征有：广告受众识别的智能化、广告发布方式的智能化、广告内容生成的智能化、广告效果监测的智能化。
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| 关 键 词： | Web3．0 智能广告 广告形态 智能化 |
Preliminary Discussion on Smart Advertising |
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| Yi Long.Preliminary Discussion on Smart Advertising[J].Press Circles,2008(4):170-172. |
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| Authors: | Yi Long |
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| Abstract: | Smart advertising is about a great number of advertising forms which base on Web3.0 and technologies such as Artificial Intelligence,which is characterized by intelligentization in audience identification,advertisement publishing,advertising message production and monitoring and evaluation of advertisement effect. |
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| Keywords: | web3 0 smart advertising advertising form inellectualized |
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