| 区域报纸的市场空间预测 |
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| 引用本文： | 陈赛花.区域报纸的市场空间预测[J].新闻界,2007(6):27-28. |
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| 作者姓名： | 陈赛花 |
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| 作者单位： | 苏州大学新闻与传播学院,苏州,215021 |
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| 摘 要： | 本文从宏观的角度分析了我国目前的报业结构和竞争形态,以及传媒产品的两个市场,并为区域媒体走向市场提供了一些建议.
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| 关 键 词： | 区域报纸 报业架构 媒介产品市场 广告市场 |
A Prediction of Absorption of Market of Regional Newspaper |
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| Chen Saihua.A Prediction of Absorption of Market of Regional Newspaper[J].Press Circles,2007(6):27-28. |
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| Authors: | Chen Saihua |
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| Abstract: | This paper analyzes the actual structure of newspaper industry and its competitive configuration and the two markets of a single newspaper and puts for ward some suggestions for regional newspaper in its own market conquering. |
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| Keywords: | regional newspaper the structure of newspaper industry media product market advisement market |
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