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中美报刊体育新闻报道比较
引用本文:黄罕奭.中美报刊体育新闻报道比较[J].新闻界,2008(2):49-51.
作者姓名:黄罕奭
作者单位:复旦大学新闻学院,上海,200433
摘    要:首先,从整体格局来看,中国的体育新闻报道呈现出综合性日报弱、专业体育报纸强的特点,而在美国,恰恰相反。其次,中国报刊的体育新闻报道往往带有更强烈的感情色彩,而美国的体育新闻报道更注重客观性的要求。第三,美国报刊体育版面比较漂亮,但是文字并不华丽、生动。中国报刊追求文字的生动活泼,但同时也暴露出在遣词造句上的一些不足。中美两国的报刊体育新闻报道都面临着如何应对电视和互联网挑战的问题,而他们采取的对策惊人的相似:一是拓宽体育报道的深度和广度;二是走娱乐化的路线。

关 键 词:报刊  体育新闻  娱乐化

On the Comparison of Sports Reporting of China and USA Newspaper
Huang Hanshi.On the Comparison of Sports Reporting of China and USA Newspaper[J].Press Circles,2008(2):49-51.
Authors:Huang Hanshi
Abstract:Firstly, sports reporting on daily newspapers in China is, as a whole, weaker than that on specialized sports newspapers, but the situation in the United States is just the opposite. Secondly, sports reporting on Chinese newspapers are usually more emotional, while the reporting on American newspapers pay more attention to objectivity. Thirdly, for most American newspapers, the layouts of sports pages are designed well but the writings are not so attractive. In China, sports reports on newspapers are vivid and lively, but they also have problems as writing. Facing similar challenges from television and the Internet, newspapers in both China and the U.S are adopting the same strategies in sports reporting, that is to either focus on the depth of the report or make it more entertaining.
Keywords:newspaper sports reporting entertainment
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