| 从“分众传媒的未来危机”看户外电视的发展 |
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| 引用本文： | 齐莉莉.从“分众传媒的未来危机”看户外电视的发展[J].新闻界,2007(4):135-136. |
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| 作者姓名： | 齐莉莉 |
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| 作者单位： | 华南理工大学新闻与传播学院,广州,510006 |
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| 摘 要： | 本文从具体分析楼宇电视的优缺点入手,为移动电视的发展出谋划策,并预测户外电视将迎来多元化发展的新局面。
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| 关 键 词： | 分众传媒 楼宇电视 户外电视 移动电视 多元化发展 |
Viewing the Development of the Outdoor TV from the "Potential Crisis of the Focus Media" |
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| Qi Lili.Viewing the Development of the Outdoor TV from the "Potential Crisis of the Focus Media"[J].Press Circles,2007(4):135-136. |
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| Authors: | Qi Lili |
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| Institution: | School of the Journalism and Communication, the South China University of Technology, Guangzhou, 510006 |
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| Abstract: | This article analyses the advantages and the disadvantages of the building TV, and gives some suggestions of the development of the Mobile TV, and finally draws the conclusion that the multi-development of the Outdoor TV will be seen in future. |
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| Keywords: | the Focus Media the Building TV the Outdoor TV the Mobile TV the multi-development |
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