| 选秀节目品牌发展战略——以"超级女声""快乐男声"为例 |
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| 引用本文： | 蔡敏,邓若伊.选秀节目品牌发展战略——以"超级女声""快乐男声"为例[J].新闻界,2008(2):92-94. |
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| 作者姓名： | 蔡敏 邓若伊 |
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| 作者单位： | 重庆工商大学文学与新闻学院,重庆,400067 |
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| 摘 要： | 本文从品牌移植和品牌创新两个维度分析湖南卫视选秀节目,从理论上总结其发展策略,它的经验值得业界重视和借鉴。
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| 关 键 词： | 选秀节目 品牌 战略 |
The Show Program Brand Development Strategy——Taking the Super Girl-voice and the Joyful Boy-voice as the Examples |
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| Cai Min,Deng Ruoyi.The Show Program Brand Development Strategy——Taking the Super Girl-voice and the Joyful Boy-voice as the Examples[J].Press Circles,2008(2):92-94. |
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| Authors: | Cai Min Deng Ruoyi |
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| Abstract: | This article analyzes HuNan TV's show program from two aspects which are the brand transplantation and innovation, and it also concludes its developing strategy. Its experience can be learned by TV industry. |
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| Keywords: | the show program brand strategy |
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