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符号学方法在动画角色研究中的应用
引用本文:乔凤天.符号学方法在动画角色研究中的应用[J].新闻界,2010(2).
作者姓名:乔凤天
作者单位:浙江传媒学院,杭州,310018;中国传媒大学,北京,100000
基金项目:2008年国家广电总局社科项目资助;;国家动画教学研究基地项目资助;;2009年浙江省新世纪教改项目资助;;杭州市财政项目《平台—防火防灾交互式系统研发》资助
摘    要:本文通过对动画角色的符号传达进行研究,力图挖掘动画角色的表现潜力,以符号学的研究视角拓宽动画角色的审美研究。本文以符号学中的能指与所指的互动关系模式作为理论的构架,将动画角色进行符号上的能指与所指划分,并综合消费社会理论,构建动画角色符号认知的新模式。

关 键 词:动画角色  符号  能指  所指  消费社会  

On the Use of Semiotics in the study of the Symbol of the Animated Characters
Qiao Fengtian.On the Use of Semiotics in the study of the Symbol of the Animated Characters[J].Press Circles,2010(2).
Authors:Qiao Fengtian
Institution:Zhejiang University of Media and Communications/a>;Hangzhou 310018/a>;China's University of Media/a>;Beijing 100000
Abstract:This paper analyzes the symbol of the animated characters to tap the potential of animation performance in order to broaden the perspective of semiotics studies the aesthetic study of animation characters.At the same time,semiotics and the signifier within the meaning of interaction between the model as a theoretical framework,will be animated symbols on the roles of energy means the division within the meaning of the same time,be able to refer to the basis and within the meaning of diversity,and integrated...
Keywords:animated characters symbol signified signifier consuming society  
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