| 报业生态中的免费报纸：综述、解析与展望 |
| |
| 引用本文： | 武锋.报业生态中的免费报纸：综述、解析与展望[J].新闻界,2009(1):35-37. |
| |
| 作者姓名： | 武锋 |
| |
| 作者单位： | 上海交通大学媒体与设计学院,上海,200240 |
| |
| 摘 要： | 本文以免费报纸作为探讨的对象,时免费报纸的兴起与发展、国外的免费报纸发展状况及我国的免费报纸发展各自进行了评述.在此基础上用理论的视野对免费报纸出现的原因、免费报纸作为营销手段,作为报业环境变化的应对之策等层面进行分析;最后提出了免费报纸持续性发展的展望.
|
| 关 键 词： | 免费报纸 报纸产业 地铁报 报业生态 |
Free Newspapers in Press Ecology:Overview,Analysis and Prospect |
| |
| Wu Feng.Free Newspapers in Press Ecology:Overview,Analysis and Prospect[J].Press Circles,2009(1):35-37. |
| |
| Authors: | Wu Feng |
| |
| Institution: | School of Media and Design;Shanghai Jiao Tong University;Shanghai 200240 |
| |
| Abstract: | This paper,taking free newspaper as the subject,reviews the rise and development state of it in China and foreign countries.Based on the above,it analyzes the cause of the appearance of free newspapers,and free newspapers as marketing methods and measures for the changes in press industry from a theoretical view.Finally,it proposes the sustainable development prospect of free newspapers. |
| |
| Keywords: | free newspapers press industry metro newspapers press ecology |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
