| 事件营销运用策略初探 |
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| 引用本文： | 祝胜军,王蓁.事件营销运用策略初探[J].新闻界,2009(4). |
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| 作者姓名： | 祝胜军 王蓁 |
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| 作者单位： | 江西师范大学传播学院,南昌,330022 |
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| 摘 要： | 本文从事件营销的内涵和特征入手,指出我国企业在事件营销的实施中存在的一些误区,进一步探讨实施事件营销的步骤,并在此基础上提出事件营销的运作策略以及事件营销有效实施需要注意的问题.
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| 关 键 词： | 市场营销 事件营销 营销策略 |
A Perspective of the Event Marketing Strategy |
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| Zhu Shengjun,Wang Zhen.A Perspective of the Event Marketing Strategy[J].Press Circles,2009(4). |
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| Authors: | Zhu Shengjun Wang Zhen |
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| Institution: | Communication College;Jiangxi Normal University;Nanchang 330022;Communication College;Nanchang 330022 |
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| Abstract: | The article beginning at introduce definition and features of event marketing, points out some erroneous zones which exist in the demotic enterprises ,and further discusses the steps to implement event marketing. On the base of this, the article puts forward operation strategies of event marketing as well as some points which need be paid attention to in the effective implementation of event marketing. |
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| Keywords: | marketing event marketing marketing strategy |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
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