| 基于数据库营销的网络化报纸经营模式的建构 |
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| 引用本文： | 门书均.基于数据库营销的网络化报纸经营模式的建构[J].新闻界,2010(4). |
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| 作者姓名： | 门书均 |
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| 作者单位： | 武汉大学媒体发展研究中心,武汉430072;浙江工商大学人文学院,杭州310018; |
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| 摘 要： | 在数字化技术和报业网络化转型的背景下，传统报业从集成商向内容生产商与供应商转变，基于个性化、特色化和专业化的内容数据库建构网络化报纸的经营模式。
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| 关 键 词： | 内容教据库 网络化报纸 |
Construction of Networked Newspaper＇s Business Model Based on the Database Marketing |
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| Men Shujun.Construction of Networked Newspaper＇s Business Model Based on the Database Marketing[J].Press Circles,2010(4). |
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| Authors: | Men Shujun |
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| Abstract: | With the background of the digital technology and transition of the networked press, the traditional press changes the role from integrators to manufacturers and suppliers of the information. Construction of networked newspaper＇s business model is based on the personalized, characteristics and specialized content database. |
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| Keywords: | content database networked newspaper |
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