| Web2.0时代广告精准营销探析 |
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| 引用本文： | 成英玲,甲鲁平.Web2.0时代广告精准营销探析[J].新闻界,2008(1):136-137. |
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| 作者姓名： | 成英玲 甲鲁平 |
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| 作者单位： | 山东建筑大学艺术学院,济南,250101 |
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| 摘 要： | Web2.0时代带来了信息传播方式的变化,广告的精准营销受到普遍关注。广告精准营销不仅给广告主带来更满意的效益,也给顾客创造了个性化的沟通体验。
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| 关 键 词： | Web2.0 新媒体 广告精准营销 网络广告 |
Advertisement of the Precise Marketing in Web2.0 Times |
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| Cheng Yingling,Jia Luping.Advertisement of the Precise Marketing in Web2.0 Times[J].Press Circles,2008(1):136-137. |
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| Authors: | Cheng Yingling Jia Luping |
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| Abstract: | Web2.0 times brings the variety of method of the information dissemination,advertisement of the precise marketing is subjected to widespread concern.Advertisement precise marketing not only brings advertiser more satisfied performance,but also creates a characteristic communication experience for customer. |
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| Keywords: | Web2 0 new medium advertisement of the precise marketing The network advertise |
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