| 区域小媒体广告的长尾效应 |
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| 引用本文： | 刘磊,白大陆.区域小媒体广告的长尾效应[J].新闻界,2008(3):159-160. |
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| 作者姓名： | 刘磊 白大陆 |
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| 作者单位： | 1. 西北大学新闻与传播学院,西安,710069
2. 西安工业大学人文学院,西安,710032 |
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| 摘 要： | "长尾理论"的引入,有望颠覆传统的80/20法则,引起企业、团体,特别是中小企业目标市场策略的重大变革。本文通过对长尾理论和区域小媒体广告的内涵的阐述,找到二者之间的契合之处,并结合区域小媒体广告的特点,讨论企业合理利用区域小媒体广告策略所带来的长尾效应。
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| 关 键 词： | 长尾理论 长尾市场 区域小媒体广告 |
Long Tail Effections of ADs in Small Regional Media |
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| Liu Lei,Bai Dalu.Long Tail Effections of ADs in Small Regional Media[J].Press Circles,2008(3):159-160. |
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| Authors: | Liu Lei Bai Dalu |
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| Abstract: | Introducing of Long Tail Theory is expected to topple over conventional 80/20 principle and results in great revolution of target marketing strategy in enterprises,groups,especially in medium-sized and small companies.This article has found the connection between Long Tail Theory and meaning of ADs in small regional media by expa-tiating on these two.And the authors,combining the characteristics of ADs in small regional media,disscuss Long Tail Theory that is fetched by the enterprises scientificly using ADs in small regional media. |
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| Keywords: | Long Tail theory Long Tail market ads in small regional media |
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