| 深圳图书馆媒体推广研究 |
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| 引用本文： | 张正.深圳图书馆媒体推广研究[J].图书情报工作,2010,54(17):90-112. |
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| 作者姓名： | 张正 |
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| 作者单位： | 广州大学图书馆 |
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| 摘 要： | 从公共图书馆开展媒体推广活动的必要性入手，对深圳图书馆7年的新闻报道主题、报道媒体和报道版次、栏目进行统计、分析，从与媒体建立良性互动关系、服务理念贯穿媒体推广、媒体推广注重品牌战略、不断拓展媒体推广热点等四个方面探讨深圳图书馆的媒体推广方法。
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| 关 键 词： | 公共图书馆 媒体推广 深圳图书馆 |
| 收稿时间： | 2010-05-10 |
Study of Shenzhen Library Media Promotion |
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| Zhang Zheng.Study of Shenzhen Library Media Promotion[J].Library and Information Service,2010,54(17):90-112. |
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| Authors: | Zhang Zheng |
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| Institution: | Guangzhou University Library， |
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| Abstract: | Firstly this paper states the necessity to promote the public libraries through media. Then it analyzes the topic, media, page of a newspaper and the section which are used to report the Shenzhen Library during the past 7 years. And finally it comes to conclusion from Shenzhen library that four aspects, which are good relations with the media, service theory through media promotion, brand effect and hot topics expansion, are discussed to promote the public libraries. |
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| Keywords: | public library media promotion shenzhen library |
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