| 电子商务下的多渠道供应链理论研究及发展趋势 |
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| 引用本文： | 李海,崔南方.电子商务下的多渠道供应链理论研究及发展趋势[J].图书情报工作,2011,55(18):129-132. |
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| 作者姓名： | 李海 崔南方 |
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| 作者单位： | 华中科技大学管理学院 |
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| 摘 要： | 随着电子商务和物流两大新兴行业的迅猛发展，电子渠道在供应链分销系统中的地位越来越重要。电子商务下的多渠道供应链理论研究成为供应链和营销等领域的热点问题。从渠道决策、定价机制、信息共享、库存、服务水平等方面对相关文献进行系统性的梳理和评述，并探讨该领域未来的发展方向和趋势。
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| 关 键 词： | 电子商务 多渠道 消费者行为 |
| 收稿时间： | 2011-03-13 |
Multi-channel Supply Chain and Its Development under E-commerce Environment |
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| Li Hai Cui Nanfang School of Management,Huazhong University of Science , Technology,Wuhan.Multi-channel Supply Chain and Its Development under E-commerce Environment[J].Library and Information Service,2011,55(18):129-132. |
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| Authors: | Li Hai Cui Nanfang School of Management Huazhong University of Science Technology Wuhan |
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| Institution: | School of Management, Huazhong University of Science and Technology, |
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| Abstract: | With the development of e-commerce and logistics,e-channel plays more and more important role in the distribution system of supply chain.The study of multi-channel supply chain in e-business has become hot in the field of SCM and marketing.The authors summarize and comment on the existing literatures from the aspects of pricing scheme,information sharing,inventory and service level.Then they explore the future researching direction and trend. |
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| Keywords: | e-commerce multi-channel behavior of consumer |
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