| 基于双边市场模型的开放获取期刊与传统期刊竞争分析 |
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| 引用本文： | 张旭,杨朝峰.基于双边市场模型的开放获取期刊与传统期刊竞争分析[J].图书情报工作,2011,55(20):144-148. |
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| 作者姓名： | 张旭 杨朝峰 |
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| 作者单位： | 1. 北京大学信息管理系;2. 中国科学技术信息研究所; |
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| 摘 要： | 通过建立一个开放获取期刊和传统期刊双寡头竞争的双边市场模型，分析开放获取期刊和传统期刊的竞争问题，并通过仿真探讨开放获取期刊的引入对整个社会福利的影响以及开放获取期刊品牌和质量的变动对市场均衡结果的影响。分析结果表明：在期刊市场中引入开放获取期刊有利于整个社会福利的提升；开放获取期刊品牌和质量的提升（相对于传统期刊），提高了其市场占有率和定价能力，使得开放获取期刊与传统期刊之间的利润差额越来越小。
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| 关 键 词： | 开放获取期刊 双边市场模型 市场竞争 |
| 收稿时间： | 2011-01-21 |
On the Competition of Open Access and Traditional Journals Based on Two-sided Markets Model |
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| Zhang Xu, Yang Chaofeng.On the Competition of Open Access and Traditional Journals Based on Two-sided Markets Model[J].Library and Information Service,2011,55(20):144-148. |
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| Authors: | Zhang Xu Yang Chaofeng |
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| Institution: | 1. Department of Information Management, Beijing University,;2. Institution of Scientific & Technical Information of China,; |
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| Abstract: | The paper constructs a two-sided markets model to analyze the competition between open access and traditional journals.Then the impacts of the introduction of open access journal on the whole social welfare,the effects of brand and quality variation on the market equilibrium are explored through a simulation.The results show that: the introduction of open access journal will greatly enhance the whole social welfare;the increase of brand and quality of open access journal will enhance its market share and pr... |
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| Keywords: | open access journal two-sided markets model market competition |
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