首页 | 本学科首页   官方微博 | 高级检索  
     检索      

基于客户关系管理的潜在信息需求的显化与互动式信息服务的推进
引用本文:胡昌平,王宁.基于客户关系管理的潜在信息需求的显化与互动式信息服务的推进[J].图书情报工作,2005,49(12):93-96.
作者姓名:胡昌平  王宁
作者单位:武汉大学信息资源研究中心, 武汉 430072
基金项目:本文系国家自然科学基金“面向用户的信息资源整合与服务研究”(编号:70373049)的研究成果之一.
摘    要:在信息需求层次分析的基础上,探讨信息服务中的潜在信息需求的存在形式和显化方式,并根据面向用户的主动服务原则,从体系和目标的角度解析基于客户关系管理的潜在信息需求的显化,提出基于客户关系的信息服务业务互动策略。

关 键 词:客户关系管理  潜在用户  潜在信息需求  互动式信息服务  
收稿时间:2005-04-15
修稿时间:2005-04-152005-06-01

Evidentization of Potential Information Demands Interdynamic Information Service Based on Customer Retationship Mangement
Hu Changping,Wang Ning.Evidentization of Potential Information Demands Interdynamic Information Service Based on Customer Retationship Mangement[J].Library and Information Service,2005,49(12):93-96.
Authors:Hu Changping  Wang Ning
Institution:Center for Studies of Information Resources of Wuhan University,Wuhan 430072
Abstract:In the contemporary society of high speed development of information, customer relationship management is playing a very important part, and thus received the great concern. This paper expounds the existence structures and evidentization of potential information demands in information services based on the analysis of information demands levels, then it put forwards the interdynamic tactics based on customer relationship in accelerating customer relationship management, according to the principle-initiative services customer oriented.
Keywords:customer relationship management potential users potential information demands interdynamic information service
本文献已被 CNKI 维普 万方数据 等数据库收录!
点击此处可从《图书情报工作》浏览原始摘要信息
点击此处可从《图书情报工作》下载免费的PDF全文
设为首页 | 免责声明 | 关于勤云 | 加入收藏

Copyright©北京勤云科技发展有限公司  京ICP备09084417号