| 论知识营销与竞争情报 |
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| 引用本文： | 邱均平,沙勇忠,刘焕成.论知识营销与竞争情报[J].图书情报工作,2002,7(3):8-13. |
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| 作者姓名： | 邱均平 沙勇忠 刘焕成 |
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| 作者单位： | 武汉大学信息管理学院, 武汉 430072 |
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| 基金项目： | 国家自然科学基金资助项目(79870094)研究论文之一 |
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| 摘 要： | 阐述知识营销与竞争情报的基本内涵,重点探讨两者之间的关系。
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| 关 键 词： | 知识营销 竞争情报 比较研究 |
| 收稿时间： | 2001-05-21 |
On Knowledge Marketing and Competitive Intelligence |
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| Qiu Junping Sha Yongzhong Liu Huancheng.On Knowledge Marketing and Competitive Intelligence[J].Library and Information Service,2002,7(3):8-13. |
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| Authors: | Qiu Junping Sha Yongzhong Liu Huancheng |
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| Institution: | School of Infonnation Management, Wuhan University, Wuhan |
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| Abstract: | Knowledge marketing (KM) and competitive intelligence(CI) are two new fields which have being advanced in the business and management of modern enterprises so as to gain its competitive advantages. Based on the concepts and fundamental meanings, this paper emphatically discusses the relationship between KM and CI, and points out that both the parity and differences exist. |
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| Keywords: | knowledge marketing competitive intelligence comparative studies |
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