| 内外生视角下虚拟社区用户知识创新行为激励因素研究 |
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| 引用本文： | 李贺,彭丽徽,洪闯,刘金承,祝琳琳.内外生视角下虚拟社区用户知识创新行为激励因素研究[J].图书情报工作,2019,63(8):45-56. |
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| 作者姓名： | 李贺 彭丽徽 洪闯 刘金承 祝琳琳 |
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| 作者单位： | 吉林大学管理学院, 长春 130022 |
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| 基金项目： | 本文系吉林大学研究生创新基金资助项目"社交媒体环境下在线评论感知质量特征模型构建与应用研究"（项目编号：101832018C151）研究成果之一。 |
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| 摘 要： | 目的/意义]探讨虚拟社区中用户知识创新行为激励因素,有助于进一步了解用户知识创新行为动机,对提升虚拟社区知识交流和知识创新提供参考和建议。方法/过程]从“内生激励”和“外生激励”的双重情境出发,整合计划行为理论、期望激励理论和虚拟社区感知因素对计划行为理论模型进行修订,通过问卷调查收集数据并进行实证检验。结果/结论]分析结果表明:處拟社区感中的成员感、影响力和知识自我效能正向影响“利己”知,识创新意愿;主观蜾范和团体规范与“利他”知识创新意愿呈正相关;虚拟社区互动环境对“利他”知识创新意愿与知识源创新、新问题新想法的开发之间有显著调节作用;“利己”知识创新意愿、“利他”知识创新意愿均正向影响知识源创新与新问题新想法的开发,且“利己”知识扁新意愿的影响强度高于“利他”知识创新意愿。
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| 关 键 词： | 内生激励 外生激励 虚拟社区 知识创新 |
| 收稿时间： | 2018-10-07 |
| 修稿时间： | 2018-12-19 |
Research on Motivation Factors of User Knowledge Innovation Behavior in Virtual Community Based on Endogenous and Exogenous Perspectives |
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| Li He,Peng Lihui,Hong Chuang,Liu Jincheng,Zhu Linlin.Research on Motivation Factors of User Knowledge Innovation Behavior in Virtual Community Based on Endogenous and Exogenous Perspectives[J].Library and Information Service,2019,63(8):45-56. |
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| Authors: | Li He Peng Lihui Hong Chuang Liu Jincheng Zhu Linlin |
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| Institution: | Management School of Jilin University, Changchun 130022 |
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| Abstract: | Purpose/significance] Studying the incentive factors of users' knowledge innovation behavior in virtual communities will help us to understand the motivation of it, and provide suggestions for promoting knowledge exchange and knowledge innovation in virtual communities.Method/process] Starting from the dual situation of "endogenous motivation" and "exogenous motivation", the theoretical model of planned behavior is revised by integrating the theory of planned behavior, motivation theory and virtual community perception factors. Data are collected through questionnaire survey, and empirical tests are carried out with Smart PLS 2.0 and SPSS 22.0.Result/conclusion] The results show that the sense of membership, influence and knowledge self-efficacy of virtual community have positive effects on the willingness to innovate knowledge for self-interest; subjective norms and group norms are positively correlated with the willingness to innovate knowledge for altruism; interactive environment of virtual community has positive effects on the willingness to innovate knowledge for altruism and on the innovation of knowledge sources and new ideas of new problems. The "self-interest" knowledge innovation will and the "altruistic" knowledge innovation will have a positive impact on knowledge source innovation and the development of new issues and ideas, and "self-interest" knowledge innovation will have a stronger impact than "altruistic" knowledge innovation will. |
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| Keywords: | endogenous motivation exogenous motivation virtual community knowledge innovation |
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