| 网络健康社区知识共享的影响因素研究 |
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| 引用本文： | 张克永,李贺.网络健康社区知识共享的影响因素研究[J].图书情报工作,2017,61(5):109-116. |
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| 作者姓名： | 张克永 李贺 |
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| 作者单位： | 吉林大学管理学院 长春 130022 |
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| 摘 要： | 目的/意义] 探究网络健康社区知识共享的影响因素，对优化网络健康社区知识服务、促进健康知识的交流与传播具有重要意义。方法/过程] 将网络健康社区中的知识划分为公共健康知识和个人健康知识，依据社会认知理论构建影响因素模型，并利用结构方程模型进行验证和分析。结果/结论] 数据分析结果表明，自我效能、利他主义、社会信任、社会认同、感知有用性等变量与公共健康知识和个人健康知识共享行为都呈显著正相关，感知风险与公共健康知识共享行为无显著相关性，与个人健康知识共享行为呈显著负相关。
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| 关 键 词： | 网络健康社区 知识共享 影响因素 |
| 收稿时间： | 2016-11-29 |
Research on the Influencing Factors of Knowledge Sharing in Online Health Community |
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| Zhang Keyong,Li He.Research on the Influencing Factors of Knowledge Sharing in Online Health Community[J].Library and Information Service,2017,61(5):109-116. |
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| Authors: | Zhang Keyong Li He |
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| Institution: | Management School of Jilin University, Changchun 130022 |
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| Abstract: | Purpose/significance] Analyzing the influencing factors of knowledge sharing in online health community is of great significance to optimize the knowledge service in network health community and improve the communication and dissemination of public health knowledge. Method/process] We divided knowledge in online health communities into public health knowledge and personal health knowledge. According to the social cognitive theory, we constructed the influencing factors model, and used the structural equation model to verify and analyze the theoretical model. Result/conclusion] The results of data analysis show that the variables, such as self-efficacy, altruism, social trust, social identity, perceived usefulness, has significantly positive impact on public health knowledge sharing behavior and personal health knowledge sharing behavior. Perceived risk has no significant impact on public health knowledge sharing behavior, but has a significantly negative impact on personal health knowledge sharing behavior. |
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| Keywords: | online health community knowledge sharing influencing factor |
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