| 校内-人人网影响力营销的成功给高校图书馆带来的启示 |
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| 引用本文： | 王亚军.校内-人人网影响力营销的成功给高校图书馆带来的启示[J].图书情报工作,2011,55(3):93-96. |
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| 作者姓名： | 王亚军 |
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| 作者单位： | 河南工业大学图书馆 |
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| 摘 要： | 从规模、功能的聚合性、低成本下的多样化服务以及影响力价值的转移等视角对校内-人人网影响力营销成功的特性进行介绍，并对其给高校图书馆影响力营销带来的启示进行讨论，包括：“以用户为中心”，加强用户需求的研究；利用RSS技术，提供多样化的特色信息服务；加强数字图书馆门户研究，节约用户成本；建立会员制，扩大图书馆的社会影响力和市场影响力；加强影响力传播方式的研究，做好公关宣传工作。
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| 关 键 词： | 高校图书馆 影响力 营销 |
| 收稿时间： | 2010-08-03 |
| 修稿时间： | 2010-09-24 |
Implications to University Libraries from the Successful Influence Marketing of Xiaonei-Renren Network |
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| Wang Yajun.Implications to University Libraries from the Successful Influence Marketing of Xiaonei-Renren Network[J].Library and Information Service,2011,55(3):93-96. |
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| Authors: | Wang Yajun |
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| Institution: | Henan University of Technology Library, |
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| Abstract: | This paper introduces the successful influence marketing of Xiaonei-Renren Network from the scale,the integration of function,low-cost diverse services and the impact value transfer,discusses its implications to university libraries as follows: being user-centered to reinforce the study of the user's needs;using RSS technology to provide a variety of special information services;strengthening the study of digital library portal to lower the user's cost;setting up membership to expand the social and market i... |
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| Keywords: | university library influence marketing |
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