| 多媒体网络舆情演进机理研究 |
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| 引用本文： | 高歌,张艺炜,黄微.多媒体网络舆情演进机理研究[J].图书情报工作,2015,59(21):6-14. |
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| 作者姓名： | 高歌 张艺炜 黄微 |
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| 作者单位： | 吉林大学管理学院 长春 130022 |
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| 基金项目： | 本文系国家自然科学基金面上项目"大数据环境下多媒体网络舆情信息的语义识别与危机响应研究"(项目编号: 71473101)研究成果之一。 |
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| 摘 要： | 目的/意义]研究多媒体网络舆情传播过程和演进机理,以准确掌握网络舆情演变规律,为相关部门增强网络舆情信息监管并引导网络舆情良性发展提供参考。方法/过程]搜集国内外多媒体网络舆情相关文献,结合传播学理论,以大数据时代背景下多媒体网络舆情的分类、特征为基础,研究其发展规律、演进要素,从系统动力学的角度剖析多媒体网络舆情演进机理,并进行实证研究。结果/结论]揭示大数据时代背景下多媒体网络舆情传播特点,阐释了多媒体网络舆情演进阶段、演进要素和演进机理,为大数据背景下多媒体网络舆情信息传播的深入研究及监管提供一定参考。
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| 关 键 词： | 网络舆情 大数据 演进特征 演进机理 |
| 收稿时间： | 2015-09-17 |
Analysis on Evolution Mechanism of Multimedia Network Public Opinion |
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| Gao Ge,Zhang Yiwei,Huang Wei.Analysis on Evolution Mechanism of Multimedia Network Public Opinion[J].Library and Information Service,2015,59(21):6-14. |
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| Authors: | Gao Ge Zhang Yiwei Huang Wei |
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| Institution: | School of Management, Jilin University, Changchun 130022 |
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| Abstract: | Purpose/significance]This paper studies the communication process and evolution mechanism of multimedia network public opinion, to accurately master its evolvement rule. The analysis plays an important role for relvent departments to strengthen their supervision of public opinion and guide its healthy development. Method/process]It collects the literatures about multimedia network public opinion in China and foreign countries, combines the theory of communication, takes the classification and characteristics of multimedia network public opinion under the background of big data era as the base, to study the developing rule and evolving factors of network public opinion. Then it analyzes the evolving mechanism of multimedia network public opinion from the angle of systematic dynamics, and makes an empirical study.Result/conclusion]The study reveals the communication characteristics of network public opinion under the background of big data era, explains the evolution stage, evolution factors and evolution mechanism of network public opinion, and provides a certain reference for intensive study and supervision for multimedia network public opinion information transmission under the background of big data era. |
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| Keywords: | network public opinion big date evolution character evolution mechanism |
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