| 图书馆应用众筹的特点与策略 |
| |
| 引用本文： | 黄国彬,邸弘阳.图书馆应用众筹的特点与策略[J].图书情报工作,2016,60(20):59-69. |
| |
| 作者姓名： | 黄国彬 邸弘阳 |
| |
| 作者单位： | 北京师范大学政府管理学院 北京 100875 |
| |
| 摘 要： | 目的/意义] 以图书馆众筹项目为研究对象，梳理图书馆应用众筹的现状，探明图书馆应用众筹的特点，并制定图书馆应用众筹的策略。方法/过程] 采用案例分析、比较分析等方法，以图书馆众筹实践所必须面对的问题为线索，从发起主体、发起背景、业务应用、发布渠道与回报方式等方面对图书馆众筹项目进行系统分析，在分析的基础上归纳图书馆众筹项目特点，制定图书馆众筹实践策略。结果/结论] 分析发现，对于不同的图书馆众筹项目，其在发起主体、发起背景、业务应用、发布渠道与回报方式等方面存在明显差异，图书馆应用众筹模式应采取明确判断适用情境、合理选择适用业务、综合运用发布渠道与丰富项目回报形式的策略。
|
| 关 键 词： | 众筹 策略 特点 图书馆众筹 |
| 收稿时间： | 2016-07-24 |
| 修稿时间： | 2016-10-02 |
Strategies and Characteristics of Crowdfunding for Libraries |
| |
| Huang Guobin,Di Hongyang.Strategies and Characteristics of Crowdfunding for Libraries[J].Library and Information Service,2016,60(20):59-69. |
| |
| Authors: | Huang Guobin Di Hongyang |
| |
| Institution: | School of Government, Beijing Normal University, Beijing 100875 |
| |
| Abstract: | Purpose/significance] To learn the development and characteristics of crowdfunding for libraries, and therefore develop corresponding strategies, the study took crowdfunding projects for libraries as objects. Method/process] Threaded by inevitable issues for libraries to apply crowdfunding, the study systematically analyzed crowdfunding projects in aspects of project starters, campaign background, library business, dissemination channels and backers' rewards, with methods of case study and comparative analysis. Result/conclusion] It is found that among crowdfunding projects, differences existed in all these five aspects. Libraries want to apply crowdfunding could adopt strategies of judging applicable situations clearly, selecting appropriate business reasonably, utilizing dissemination channels integrally and making backers' rewards variously. |
| |
| Keywords: | crowdfunding strategies characteristics library crowdfunding |
|
| 点击此处可从《图书情报工作》浏览原始摘要信息 |
| 点击此处可从《图书情报工作》下载免费的PDF全文 |
|
