| 社会化问答平台用户体验影响因素实证分析——以知乎为例 |
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| 引用本文： | 陈娟,邓胜利.社会化问答平台用户体验影响因素实证分析——以知乎为例[J].图书情报工作,2015,59(24):102-108. |
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| 作者姓名： | 陈娟 邓胜利 |
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| 作者单位： | 1. 华中农业大学公共管理学院信息管理系 武汉 430070;
2. 武汉大学信息资源研究中心 武汉 430072 |
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| 基金项目： | 本文系国家社会科学基金项目"基于社交问答平台的用户知识贡献行为与服务优化研究"(编号:14BTQ044)研究成果之一。 |
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| 摘 要： | 目的/意义]研究社会化问答平台用户体验的影响因素,为社会化问答平台改善用户体验,提高用户留存率、活跃度提供参考。方法/过程]构建一个综合模型,以"知乎"用户为调查对象,采用回归分析法对其用户体验的影响因素进行量化分析。结果/结论]视觉吸引力和需求满足会显著影响社会化问答平台的用户体验;主观情感作为中介变量,对视觉吸引力、内容需求、交互体验与用户体验之间的关系起调节作用;除使用频率与用户年龄外,其他环境变量对用户体验的影响可以忽略不计。
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| 关 键 词： | 社会化问答平台 用户体验 知乎 回归分析 影响因素 |
| 收稿时间： | 2015-11-12 |
An Empirical Analysis on Factors Affecting User Experience of Social Q&A Websites: A Case Study on Zhihu Website |
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| Chen Juan,Deng Shengli.An Empirical Analysis on Factors Affecting User Experience of Social Q&A Websites: A Case Study on Zhihu Website[J].Library and Information Service,2015,59(24):102-108. |
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| Authors: | Chen Juan Deng Shengli |
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| Institution: | 1. Department of Information Management, College of Public Administration, Huazhong Agricultural University, Wuhan 430070;
2. Center for the Studies of Information Resources, Wuhan University, Wuhan 430072 |
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| Abstract: | Purpose/significance] By studying the factors affecting user experience of social Q&A platform, it is of great significance to improve users' retention rate, users' activity, and to promote a win-win situation of users and websites.Method/process] A user experience model based on social Q&A has been constructed to quantitatively analyze the influencing factors. Users of Zhihu website being taken as the objects for a questionnaire investigation, the data has been analyzed by regression analysis.Result/conclusion] The results show that visual attractiveness and need fulfillment significantly impact user experience. Emotion, playing a regulatory role, affects the relationship among visual attractiveness, need fulfillment, interaction and user experience. Besides, the use frequency and the user's age, the impact of other environmental variables on user experience can be neglected. |
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| Keywords: | Q&A platform user experience Zhihu Website regression analysis influencing factors |
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