| 网络内容分析法在竞争情报研究中的应用 |
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| 引用本文： | 黄晓斌,成波.网络内容分析法在竞争情报研究中的应用[J].图书情报工作,2007,51(4):34-37. |
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| 作者姓名： | 黄晓斌 成波 |
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| 作者单位： | 中山大学资讯管理系 仲恺农业技术学院 |
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| 摘 要： | 介绍网络内容分析法的研究对象与特点，说明它与传统的内容分析法的一些区别。论述网络内容分析法在竞争情报研究中的意义与应用价值，探讨其应用的有关条件、必要性与可行性。以实例分析其主要的应用，包括竞争环境、竞争对手和竞争策略研究等方面及具体的应用内容，最后指出网络内容分析法应用于竞争情报研究的优势与局限性。
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| 关 键 词： | 网络 内容分析法 竞争情报 应用 |
| 收稿时间： | 2006-10-10 |
| 修稿时间： | 2006-10-012006-11-15 |
Network Content Analysis and its Application in Competitive Intelligence |
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| Huang Xiaobin,Cheng Bo.Network Content Analysis and its Application in Competitive Intelligence[J].Library and Information Service,2007,51(4):34-37. |
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| Authors: | Huang Xiaobin Cheng Bo |
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| Institution: | 1Department of Information Management, Sun Yat-sen University, Guangzhou 510275;2School of Information, Zhongkai University of Agricultttre and Technology, Guangzhou 510275 |
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| Abstract: | By introducing the study objects and characteristics of network content analysis method, this article shows the differences between network content analysis and traditional content analysis, and discusses the important significance and applied value of network content analysis application in competitive intelligence study, Then it explores the condition, foundation, feasibility and necessity of the application, analyzes the main fields and details of the application by example, including the study of competitive environment, competitive opponent, competitive strategy, and at last the strength and weakness of the application has been pointed out. |
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| Keywords: | network content analysis method competitive intelligence application |
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