| 基于荟萃分析方法的移动商务用户采纳研究 |
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| 引用本文： | 邓朝华,张亮,张金隆.基于荟萃分析方法的移动商务用户采纳研究[J].图书情报工作,2012,56(18):137-143. |
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| 作者姓名： | 邓朝华 张亮 张金隆 |
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| 作者单位： | 1. 华中科技大学医药卫生管理学院 武汉 430030;2. 华中科技大学管理学院 武汉 430074 |
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| 基金项目： | 国家自然科学基金项目“基于感知价值和信任的移动健康服务用户采纳模型及优化策略研究”(项目编号:71201063);教育部人文社会科学基金“医改新形势下移动医疗服务用户采纳行为动态演化机理研究”(项目编号:12YJC630031)研究成果之一 |
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| 摘 要： | 移动商务用户采纳是信息系统领域的研究热点。综合32篇相关研究文献中的数据,采用荟萃分析方法研究感知的有用性、感知的易用性、感知的乐趣、感知的移动性、个人创新、信任、主观规范、感知的成本等因素对用户使用移动商务的态度和行为意向的影响。结果表明,感知的有用性、感知的乐趣、信任、移动性和个人创新对用户采纳移动商务有显著的正向影响,感知的成本具有显著的负向影响,感知的易用性和主观规范的影响不显著。最后,对研究结果进行讨论,并提出对策建议。
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| 关 键 词： | 移动商务 用户采纳 技术接受模型 理性行为理论 信任 |
| 收稿时间： | 2012-02-21 |
| 修稿时间： | 2012-04-29 |
Individual Adoption of Mobile Commerce:A Meta Analysis |
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| Deng Zhaohua,Zhang Liang,Zhang Jinlong.Individual Adoption of Mobile Commerce:A Meta Analysis[J].Library and Information Service,2012,56(18):137-143. |
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| Authors: | Deng Zhaohua Zhang Liang Zhang Jinlong |
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| Institution: | 1. School of Medicine and Health Management, Huazhong University of Science & Technology, Wuhan 430030;2. School of Management, Huazhong University of Science & Technology, Wuhan 430074 |
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| Abstract: | The research of mobile commerce adoption has become a hot topic in the field of information systems research. The authors conduct a meta-analysis based on 32 related empirical studies in order to synthesize the empirical evidence and analyze the reliability and correlation. The results suggest that the significant positive correlation between perceived usefulness and acceptance, and that between perceived enjoyment and acceptance are somewhat strong. And perceived cost has significant negative effect on acceptance. However, the other relationships are weak, and their significances do not pass the fail-safe test. Since the number of selected studies is small, perceived mobility and personal innovativeness have positive effects on adoption in the selected studies. |
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| Keywords: | mobile commerce user adoption technology acceptance model theory of reasoned action trust |
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