| C2C电子商务信用评估体系研究 |
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| 引用本文： | 陈鑫铭,冯艳.C2C电子商务信用评估体系研究[J].图书情报工作,2009,53(14):134-137. |
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| 作者姓名： | 陈鑫铭 冯艳 |
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| 作者单位： | 湖南商学院信息学院 |
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| 摘 要： | 信用问题是目前制约C2C电子商务发展和应用的最为棘手的问题。为了对参与C2C电子商务的主体的信用状况作出科学的评估，以通用的商业银行个人信用评估体系为参考，结合影响C2C电子商务的主要因素，设计一套符合当前C2C商务模式特点的评估指标体系以及一个基于AHP方法的用于评估C2C电子商务交易主体信用状况的模型；给出计算交易主体信用度的计算公式及评估信用度的量表；最后结合实例验证该评估体系的可行性。
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| 关 键 词： | C2C电子商务 信用评估 层次分析法 |
| 收稿时间： | 2009-03-16 |
| 修稿时间： | 2009-05-07 |
An Evaluation System on Credit of C2C E-Commerce |
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| Chen Xinming,Feng Yan.An Evaluation System on Credit of C2C E-Commerce[J].Library and Information Service,2009,53(14):134-137. |
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| Authors: | Chen Xinming Feng Yan |
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| Institution: | Information School, Hunan Business College, |
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| Abstract: | The problem of credit is one of the most troublesome obstacles restricting the development of C2C E Commerce. An evaluation system is designed in this paper for the credit evaluating of C2C main body, the system includes a set of evaluation index and an evaluation model based on AHP, which takes the evaluation system on personal credit as a reference. The formula and measuring table of credit evaluation are given in this paper, together with an actual case to show the feasibility of the evaluation system. |
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| Keywords: | C2CE-commerce credit evaluation analytic hierarchy process |
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