| 图书情报与档案管理学科品牌化框架构建研究——纪念中国图书情报与档案管理教育创立100周年 |
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| 引用本文： | 钱明辉,徐志轩.图书情报与档案管理学科品牌化框架构建研究——纪念中国图书情报与档案管理教育创立100周年[J].图书情报工作,2020,64(14):34-44. |
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| 作者姓名： | 钱明辉 徐志轩 |
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| 作者单位： | 1.中国人民大学信息资源管理学院 北京 100872;2.兰州理工大学经济管理学院 兰州 730050 |
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| 基金项目： | 本文系中国人民大学科学研究基金项目"社交网络品牌信息粘性影响因素与演化机制研究"（项目编号：13XNI015）研究成果之一。 |
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| 摘 要： | 目的/意义] 针对当前图书情报与档案管理学科的竞争力相对较弱、学科发展无法适应技术变革下的经济社会发展需求等问题，图书情报与档案管理学科有必要开展品牌化建设，通过明确自身学科定位、挖掘学科优势和价值、提高学科知名度和吸引力，进一步增强学科内部的认同感与凝聚力，促进学科的长足发展。方法/过程] 基于品牌管理理论，深入探讨学科品牌化对图书情报与档案管理学科发展的价值与意义，并结合学科发展问题的剖析展开图书情报与档案管理学科品牌化框架的构建。结果/结论] 研究结果表明，构建图书情报与档案管理学科品牌化的基本框架，明确学科品牌化的核心要素、参与主体及主要突破点，可以为图书情报与档案管理学科品牌化发展提供参考。
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| 关 键 词： | 图书情报 档案管理 学科 品牌化 |
| 收稿时间： | 2020-02-18 |
| 修稿时间： | 2020-04-03 |
A Study of Branding Framework Construction of Library and Information Science and Archives Management——Commemorating the 100th Anniversary of the Establishment of Library and Information Science and Archives Management Education in China |
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| Qian Minghui,Xu Zhixuan.A Study of Branding Framework Construction of Library and Information Science and Archives Management——Commemorating the 100th Anniversary of the Establishment of Library and Information Science and Archives Management Education in China[J].Library and Information Service,2020,64(14):34-44. |
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| Authors: | Qian Minghui Xu Zhixuan |
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| Institution: | 1.School of Information Resource Management, Renmin University of China, Beijing, 100872;2.School of Economics and Management, Lanzhou University of Technology, Lanzhou, 730050 |
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| Abstract: | Purpose/significance] Aimed at the relatively weak competitiveness, as well as the inability to meet the needs of economic and social development under technology evolution, it is necessary for the library and information science and archives management discipline to carry out branding process. The development of discipline as well as its internal cohesion can be promoted by the branding process, where its position will be identified, its advantages and values will be dug out, and its popularity and attractiveness will be increased. Method/process] Based on the theory of brand management, this paper discussed the value and significance of branding process to the development of library and information science and archives management discipline. Additionally, this paper proposed a brand framework of the discipline to deal with its development problems. Result/conclusion] The proposed framework summarizes and refines the core elements, main participants, and major breakthroughs of discipline branding, so as to provide a reference for the development of the library and information science and archives management discipline. |
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| Keywords: | library and information science archives management discipline branding |
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