| 三维视角的电子商务信任特性及应对策略研究 |
| |
| 引用本文： | 陈传红,赵学锋,张金隆.三维视角的电子商务信任特性及应对策略研究[J].图书情报工作,2012,56(8):128-134. |
| |
| 作者姓名： | 陈传红 赵学锋 张金隆 |
| |
| 作者单位： | 华中科技大学管理学院 |
| |
| 基金项目： | 教育部社会科学研究基金青年基金项目“基于制度管控的网络消费者信任度研究”(项目编号:12YJC630006);国家自然科学基金面上项目“基于社会网络的移动优惠券兑现影响因素分析及同伴推荐系统研究”(项目编号:71171092)研究成果之一 |
| |
| 摘 要： | 通过信任风险、信任相关方关系和信任形成三维视角的分析，发现电子商务信任的核心问题是交易信任，重点是赢得消费者信任；而网站在电子商务信任关系中处于核心位置，初始信任和网站制度控制在促进电子商务信任形成中的作用至关重要。针对这些特性，给出业界提升消费者信任的应对策略。
|
| 关 键 词： | 信任 电子商务信任 信任相关方 |
| 收稿时间： | 2011-11-08 |
| 修稿时间： | 2011-12-30 |
Study on E-commerce Trust Characteristics and Coping Strategies Under Three-dimensional Perspective |
| |
| Chen Chuanhong Zhao Xuefeng Zhang Jinlong.Study on E-commerce Trust Characteristics and Coping Strategies Under Three-dimensional Perspective[J].Library and Information Service,2012,56(8):128-134. |
| |
| Authors: | Chen Chuanhong Zhao Xuefeng Zhang Jinlong |
| |
| Institution: | School of Management, Huazhong University of Science and Technology, |
| |
| Abstract: | With the development of e-commerce,the issue of lack trust in e-commerce becomes a hot topic in related researches.Analysis of the unique characteristics of e-commerce trust can provide strong theoretical support to solve the problem of lack online trust.The purpose of the paper is to illuminate the nature of trust in e-commerce in three perspectives: risk,relationships of trust in parties,formation mechanism.The analysis show that the core issue of trust in e-commerce is transaction trust,gaining consumer confidence is the focus of research;E-commerce websites act as the center of the trust relationships,initial trust and e-commerce websites management and control function play a crucial role in the foundation of e-commerce trust.Finally,based on the nature of trust in e-commerce,this paper gives some coping strategies to resolve the lack of trust in e-commerce. |
| |
| Keywords: | trust e-commerce trust trust in participants |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
| 点击此处可从《图书情报工作》浏览原始摘要信息 |
| 点击此处可从《图书情报工作》下载免费的PDF全文 |
