| 社会化媒体用户信息披露意愿影响模型构建与实证——以微信用户为例 |
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| 引用本文： | 郭海玲,马红雨,许泽辉.社会化媒体用户信息披露意愿影响模型构建与实证——以微信用户为例[J].图书情报工作,2019,63(15):111-120. |
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| 作者姓名： | 郭海玲 马红雨 许泽辉 |
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| 作者单位： | 河北大学管理学院 保定 071002 |
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| 基金项目： | 本文系国家社会科学基金青年项目"跨境电子商务信息服务协同创新模式研究"（项目编号：17CTQ046）研究成果之一。 |
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| 摘 要： | 目的/意义]社会化媒体信息隐私泄露事件频繁发生,加剧了用户对信息隐私的担忧,用户在使用社会化媒体过程中是否愿意向平台披露个人信息成为推动社会化媒体平台健康发展的关键。方法/过程]利用隐私计算理论和沟通隐私管理理论为框架,结合隐私关注,构建社会化媒体用户信息披露意愿影响模型。以微信平台为例,通过问卷调查的方式收集样本数据,使用Smart PLS软件对模型合理性进行验证。结果/结论]研究发现,感知收益、信任、感知信息控制均正向影响信息披露意愿,隐私关注负向影响信息披露意愿;信任负向影响感知风险;感知信息控制负向影响隐私关注;隐私倾向正向影响隐私关注和感知风险。
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| 关 键 词： | 社会化媒体 隐私计算 沟通隐私管理 信息隐私 披露意愿 |
| 收稿时间： | 2018-12-05 |
Construction and Demonstration of the Influence Model of Social Media Users' Information Disclosure Intention: A Case Study of WeChat Users |
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| Guo Hailing,Ma Hongyu,Xu Zehui.Construction and Demonstration of the Influence Model of Social Media Users' Information Disclosure Intention: A Case Study of WeChat Users[J].Library and Information Service,2019,63(15):111-120. |
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| Authors: | Guo Hailing Ma Hongyu Xu Zehui |
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| Institution: | School of Management, Hebei University, Baoding 071002 |
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| Abstract: | Purpose/significance] Information privacy leakage incidents of social media occur frequently, which aggravates users' concerns about information privacy. Whether users are willing to disclose personal information to the platform in the process of using social media has become the key to promote the healthy development of social media platforms.Method/process] Based on privacy calculus theory and communication privacy management theory as the framework, combining privacy concerns, the paper constructed a model of the influence of users' willingness to disclose information on social media. Taking WeChat platform as the research object, the paper collected sample data by questionnaire survey, and used Smart PLS software to verify the rationality of the model.Result/conclusion] The paper find that perceived benefits, trust and perceived information control all positively affect the information disclosure intention, while privacy concerns negatively affect the information disclosure intention. Trust has a negative impact on perceived risk. Perceived information control has a negative impact on privacy concern, and disposition to value privacy positively influences privacy concern and perceived risk. |
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| Keywords: | social media privacy calculus communication privacy management information privacy disclosure intention |
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