| 图书馆数字阅读推广的发展现状与对策 |
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| 引用本文： | 彭爱东,邢思思,茆意宏.图书馆数字阅读推广的发展现状与对策[J].图书情报工作,2019,63(17):93-102. |
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| 作者姓名： | 彭爱东 邢思思 茆意宏 |
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| 作者单位： | 南京农业大学信息科学技术学院 南京 210095 |
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| 基金项目： | 本文系国家社会科学基金项目"基于内容营销的深度数字阅读推广研究"（编号：16BTQ002）研究成果之一。 |
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| 摘 要： | 目的/意义]对国内图书馆数字阅读推广的发展现状进行调研,以期为未来图书馆数字阅读推广的发展提供建议。方法/过程]以国内公共图书馆和高校图书馆为主要研究对象,以图书馆网站、微信公众号、微博账号等作为数据来源,利用网络调查法、文献调查法对我国图书馆数字阅读推广的现状进行调研。结果/结论]目前我国图书馆数字阅读推广发展较快,数字阅读推广的模式包括活动、出版物、人际传播、广告、课程、导航与推荐等,但发展不均衡,以活动模式、推荐模式为主,图书馆数字阅读推广还有较大的发展空间。
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| 关 键 词： | 数字阅读 数字阅读推广 阅读推广 图书馆 |
| 收稿时间： | 2018-11-26 |
Research on the Development of Digital Reading Promotion Model in Libraries |
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| Peng Aidong,Xing Sisi,Mao Yihong.Research on the Development of Digital Reading Promotion Model in Libraries[J].Library and Information Service,2019,63(17):93-102. |
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| Authors: | Peng Aidong Xing Sisi Mao Yihong |
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| Institution: | College of Information Science and Technology, Nanjing Agricultural University, Nanjing 210095 |
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| Abstract: | Purpose/significance] This paper aims to provide suggestions for the future development of digital reading promotion in libraries, on the basis of investigating the development of digital reading promotion in domestic libraries.Method/process] Taking the main public libraries and academic libraries in China as the research objects, and taking their websites, WeChat accounts and Weibo accounts as data sources, this paper investigates the current situation of digital reading promotion in libraries by means of network survey and literature survey.Result/conclusion] The digital reading promotion in libraries in our country develops rapidly. The present models of digital reading promotion include activities, publications, interpersonal communication, advertisements, courses, navigation and recommendation. However, the development is not balanced. Activities and recommendation are the main models. There is still much room for the development of digital reading promotion in libraries. |
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| Keywords: | digital reading digital reading promotion reading promotion library |
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