| 图书馆文创产品的开发与建议 |
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| 引用本文： | 秦志华,吴政.图书馆文创产品的开发与建议[J].图书情报工作,2017,61(24):71-76. |
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| 作者姓名： | 秦志华 吴政 |
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| 作者单位： | 南京图书馆 南京 210018 |
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| 摘 要： | 目的/意义]立足于国内图书馆参与文创产品开发的实践情况，提出行之有效的发展建议。方法/过程]运用内容分析法对国内图书馆文创产品开发领域的文献进行梳理，总结图书馆进行文创产品开发对于创造性转化馆藏文化资源、拓展图书馆文化功能、增强自我发展能力和深化图书馆体制改革的重要意义，探讨图书馆文创产品设计素材的选择，提出除以往使用较多的图形、文字素材之外，还可以吸纳馆藏文化资源的物质载体、装帧形式和雕刻、出版手段，以及图书馆历史文化等素材到图书馆文创设计中，并加以艺术的提炼和加工，开发各具特色的图书馆文化创意产品。结果/结论]在梳理现有研究的基础上，建议图书馆未来在文创产品开发中注重产品开发的教育导向性、产品设计过程的开放性、跨行业融合开发文创产品、图书馆文创空间建设以及完善相关法律法规等。
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| 关 键 词： | 图书馆 文化创意产品 开发推广 建议 |
| 收稿时间： | 2017-07-20 |
The Development of Cultural and Creative Products for Libraries and Suggestions |
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| Qin Zhihua,Wu Zheng.The Development of Cultural and Creative Products for Libraries and Suggestions[J].Library and Information Service,2017,61(24):71-76. |
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| Authors: | Qin Zhihua Wu Zheng |
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| Institution: | Nanjing Library, Nanjing 210018 |
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| Abstract: | Purpose/significance] This paper aims to propose effective development suggestions based on the practice of China's domestic libraries in participating the development of cultural and creative products.Method/process] It applies content analysis method to comb down the documents in the field of the development of cultural and creative products in China and summarize the significance of the development of cultural and creative products by the libraries to creative transformation of library cultural sources, development of their cultural functions, enhancement of self-development capabilities, and deepening of their system reform. It discusses the selection of design materials for cultural and creative products, and proposes that, in addition to historical use of graphic and text materials, the material carrier of library sources, binding form and sculpture, publication means, history and culture of the libraries and other materials should be absorbed into the design of cultural and creative products, which should be subject to artistic refining and processing in the way that cultural and creative products with unique features are developed for the libraries.Result/conclusion] In combing the current studies, this paper suggests that the libraries should focus on the educational guidance of the future development of cultural and creative products, the openness of product design process, cross-industry integrative development of cultural and creative products, construction of their cultural and creative spaces, and improvement of relevant laws and regulations, etc.. |
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| Keywords: | library cultural and creative product development and promotion suggestion |
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