| 艺术院校图书馆微信阅读推广优秀案例研究 |
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| 引用本文： | 姜玲.艺术院校图书馆微信阅读推广优秀案例研究[J].图书情报工作,2018,62(23):78-86. |
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| 作者姓名： | 姜玲 |
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| 作者单位： | 上海视觉艺术学院图文信息中心 上海 201600 |
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| 摘 要： | 目的/意义]调研艺术院校图书馆利用微信进行阅读推广的情况，对微信阅读推广优秀案例进行研究，提出艺术院校图书馆微信阅读推广发展策略，为其阅读推广工作的开展提供思路与建议。方法/过程]选取微信公众平台作为研究数据源，以独立设置本科艺术院校图书馆作为调查对象，对其微信阅读推广信息的类型、内容、阅读数据进行分析，并对微信阅读推广优秀案例特点进行分析。结果/结论]艺术院校图书馆应将阅读推广活动融入到学校的发展规划中，处理好传统阅读推广活动与艺术院校特色阅读推广活动之间的关系，优化公众号阅读推广栏目设置。
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| 关 键 词： | 艺术院校图书馆 微信 阅读推广 优秀案例 特点 |
| 收稿时间： | 2018-05-16 |
| 修稿时间： | 2018-08-03 |
Study of Excellent Cases of WeChat Reading Promotion in Art University Libraries |
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| Jiang Ling.Study of Excellent Cases of WeChat Reading Promotion in Art University Libraries[J].Library and Information Service,2018,62(23):78-86. |
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| Authors: | Jiang Ling |
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| Institution: | Shanghai Institute of Visual Arts Learning Rescources Center, Shanghai 201600 |
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| Abstract: | Purpose/significance] his paper investigates the use of WeChat for reading promotion in art college libraries, conducts research on excellent WeChat reading promotion cases, and puts forward the development strategies for WeChat reading promotion in art college libraries, providing ideas and suggestions for carrying out reading promotion.Method/process] Taking the WeChat public platforms as the research data source and the art college libraries that independently set undergraduate education as the survey object, this paper analyzes the type, content, and page views of the WeChat reading promotion information and the characteristics of the excellent cases of WeChat reading promotion.Result/conclusion] he libraries of art colleges should integrate reading promotional activities into the development plan of the school, deal with the relationship between traditional reading promotional activities and the characteristic reading promotional activities of the art colleges, and optimize the column setting for official account reading promotion. |
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| Keywords: | art college libraries WeChat reading promotion excellent cases characteristic |
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