| 近距离移动支付用户接受行为研究:基于消费者视角 |
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| 引用本文： | 杨永清,张金隆,李楠,杨光.近距离移动支付用户接受行为研究:基于消费者视角[J].图书情报工作,2012,56(2):142-148. |
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| 作者姓名： | 杨永清 张金隆 李楠 杨光 |
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| 作者单位： | 1. 山东工商学院管理学院;2. 华中科技大学管理学院; |
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| 基金项目： | 山东省自然科学青年基金项目“移动网络环境下消费者对增值服务的感知风险研究”(项目编号:ZR2011GQ010);山东省科学技术发展计划(软科学部分)“基于近距离移动支付模式的商户接受行为研究(项目编号:2011RKGA2021)研究成果之一 |
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| 摘 要： | 基于感知价值理论及网络外部性理论，对近距离移动支付的消费者用户接受行为进行研究。通过构建结构方程模型的方法证实影响消费者用户接受该服务的关键因素及作用机理，结果表明感知有用性、便利性、服务交互性和网络外部性对用户感知价值有积极影响，消费者需求程度、创新意识、感知价值对用户接受意向影响较大，感知风险则对用户感知价值和其接受意向具有显著的阻碍作用，而感知成本和服务兼容性对用户行为的影响均不显著。最后，对研究结果、创新点和研究价值进行讨论，提出促进近距离移动支付发展的若干建议。
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| 关 键 词： | 近距离移动支付 感知价值 网络外部性 消费者用户 接受行为 |
| 收稿时间： | 2011-07-21 |
Users’ Acceptance of Near-field Mobile Payment:From Consumers’ Perspective |
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| Yang Yongqing,Zhang Jinlong,Li Nan,Yang Guang.Users’ Acceptance of Near-field Mobile Payment:From Consumers’ Perspective[J].Library and Information Service,2012,56(2):142-148. |
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| Authors: | Yang Yongqing Zhang Jinlong Li Nan Yang Guang |
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| Institution: | 1. School of Management, Shandong Institute of Business and Technology,;2. School of Management, Huazhong University of Science and Technology,; |
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| Abstract: | Based on perceived value theory and network externality theory,a structural equation model has been developed to explain consumers’ acceptance behavior of near-field mobile payment.Results show that perceived usefulness,convenience,service interaction and network externality have positive influences on perceived value,while consumers’ needs,innovativeness and perceived value have positive influences on users’ acceptance intention.But perceived risk has a negative impact on both perceived value and acceptance intention,while perceived cost and service compatibility have no significant effect on adopters’ behavior.Finally,research results,innovations and research implications are discussed,and some important suggestions are proposed to promote the development of near-field mobile payment services. |
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| Keywords: | near-field mobile payment perceived value network externality consumer user acceptance behavior |
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