| 在线科研社区中知识交流与共享：MOA视角 |
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| 引用本文： | 甘春梅,王伟军.在线科研社区中知识交流与共享：MOA视角[J].图书情报工作,2014,58(2):53-58. |
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| 作者姓名： | 甘春梅 王伟军 |
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| 作者单位： | 1. 中山大学资讯管理学院;
2. 华中师范大学信息管理学院 |
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| 基金项目： | 本文系国家自然科学基金项目“Web2.0环境下科学研究中知识交流与共享机制研究”（项目编号：71073066）和华中师范大学优秀博士学位论文培育计划资助项目“Web2.0科研社区中知识交流与共享的信任机制”研究成果之一。 |
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| 摘 要： | 以MOA（动机-机会-能力）视角为切入点，分别从动机、机会和能力3个维度阐释影响在线科研社区环境下知识交流与共享行为的主要因素。在此基础上，进一步设计信任机制和激励机制。信任机制包括人际信任和社会信任，激励机制包括虚拟性激励和实质性激励。期望能以此有效地促进在线科研社区中用户持续性的知识交流与共享行为。
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| 关 键 词： | 知识交流 知识共享 虚拟社区 MOA Web2.0 动机 机会 能力 |
| 收稿时间： | 2013-11-28 |
Knowledge Communication and Sharing on Online Research Communities from the MOA Perspective |
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| Gan Chunmei,Wang Weijun.Knowledge Communication and Sharing on Online Research Communities from the MOA Perspective[J].Library and Information Service,2014,58(2):53-58. |
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| Authors: | Gan Chunmei Wang Weijun |
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| Institution: | 1. School of Information Management, Sun Yat-sen University, Guangdong 510006;
2. School of Information Management, Central China Normal University, Wuhan 430079 |
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| Abstract: | From the perspective of MOA (Motivation-Opportunity-Ability), this paper analyzes main influencing factors of motivation, opportunity and ability that affect users' communication and sharing behaviors on online research communities. Then it designs two kinds of mechanisms of trust mechanism and incentive mechanism. Interpersonal trust and social trust are introduced as trust mechanism, while virtual incentive and substantial incentive are referred to as incentive mechanism, in order to foster and sustain users' knowledge communication and sharing behaviors on online research communities. |
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| Keywords: | knowledge communication knowledge sharing virtual community MOA Web2 0 motivation opportunity ability |
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